ABOUT US
JOY is what happens when you take South Americas most beloved sandwich cookie and throw it a Texas-sized birthday party. We bake melting soft ALFAJORES stuffed with gooey dulce de leche and rolled in pure celebration, to recreate the exact feeling of a childhood birthday party.
Whether you grew up eating TRADITIONAL ALFAJORES or you're tasting your very first one, our sprinkle-rimmed treats are a delicious time machine back to the magic of childhood Saturday afternoons.